Retro Watches is a popular, accessible collector's guide for those who want to make a statement with the watch they wear, but who want to choose a timepiece that is very different from the 'classic' and very mainstream watches by the major Swiss brands. This trendsetting audience of metropolitan millennials are looking to stand out and make a mark through the watch they wear - with accurate time being provided by a smartphone, the watch they wear can be more than just purely functional. Not interested in the ostentatiously high priced, 'blingy', nor even the obvious choices of 'iconic' design pieces, this audience are looking for those individualist pieces that very few have seen - and even fewer own.
