A collection of 1000 symbols and logotypes designed by the Pentagram partners from 1972 to the present.
The biggest part of what Pentagram has done for the last fifty years has always been creating brand identities for clients from many different industries and continents.
There are many approaches to creating a distinctive logo, and all of them can be seen here, from bold typographic wordmarks to pictorial symbols and more abstract solutions. Printing them in black and white helps us see them in their purest form, highlighting the contrasts and occasional similarities between them.
