MADE TO STICK MADE TO STICK
ARROW

MADE TO STICK

Šifra artikla: 374255
Isbn: 9780099505693
Autor : Chip Heath
Why does fake news stick while the truth goes missing?

Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:

- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria

- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium

- how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project
  • NSZ
Sačuvajte u listi želja
Rok isporuke:
Isporuka: 25.07.2025.
Isporuka: 25.07.2025.
Pomoć
Why does fake news stick while the truth goes missing?

Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:

- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria

- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium

- how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project

Ostavi komentar

Trenutno nema komentara
Karakteristika Vrednost
Kategorija Proizvodi
Autor Chip Heath
Težina specifikacija 0.5 kg
Izdavač ARROW
Pismo Latinica
Povez Broš
Godina2011
Format13 x 20
Strana336

Slični proizvodi

Rođendanske čestitke originalnog, pažljivo osmišljenog i često šaljivog dizajna oduševi...
2,79 EUR
3,10 EUR
Rođendanske čestitke originalnog, pažljivo osmišljenog i često šaljivog dizajna oduševi...
2,79 EUR
3,10 EUR
Rođendanske čestitke originalnog, pažljivo osmišljenog i često šaljivog dizajna oduševi...
2,79 EUR
3,10 EUR
Rođendanske čestitke originalnog, pažljivo osmišljenog i često šaljivog dizajna oduševi...
2,79 EUR
3,10 EUR
Rođendanske čestitke originalnog, pažljivo osmišljenog i često šaljivog dizajna oduševi...
2,79 EUR
3,10 EUR
Ohh Deer čestitke originalnog, pažljivo osmišljenog i često šaljivog dizajna oduševiće ...
2,79 EUR
3,10 EUR
Rođendanske čestitke originalnog, pažljivo osmišljenog i često šaljivog dizajna oduševi...
2,79 EUR
3,10 EUR
Notes A5 formata. Poseduje 288 stranica na linije koje su napravljene od kvalitetnog recik...
25,13 EUR
27,93 EUR
Notes A5 formata. Poseduje 152 stranice na linije koje su napravljene od kvalitetnog recik...
17,32 EUR
19,24 EUR
NOTESI 400375
Rok: 25.07.2025
Nedatumirani planer A5 formata. Poseduje 288 stranica na linije koje su napravljene od ...
25,13 EUR
27,93 EUR
NOTESI 400374
Rok: 25.07.2025
Nedatumirani planer A5 formata. Poseduje 288 stranica na linije koje su napravljene od ...
25,13 EUR
27,93 EUR
NOTESI 400373
Rok: 25.07.2025
Nedatumirani planer A5 formata. Poseduje 288 stranica na linije koje su napravljene od ...
25,13 EUR
27,93 EUR
Pomoć